StudioFlow started with a simple observation: the software options for small yoga, Pilates, martial arts, and dance studios are either too expensive, too complicated, or both.
Mindbody is powerful, but it was designed for large multi-location facilities with dedicated admin staff. For a studio owner who teaches 20 hours a week and runs the business in the remaining 20, it's overkill — and the price reflects that.
StudioFlow is the alternative. Built from the ground up for small studios with a single location, a tight-knit membership, and an owner who wants to spend their time on the mat — not on software configuration.
"We believe a yoga studio owner in Auckland should have access to the same quality of management tools as a chain gym in New York — at a price that doesn't require 200 members just to break even."
— The StudioFlow Team, FluxWillow
StudioFlow is a product of FluxWillow — a small software studio focused on building practical SaaS tools for service businesses. We build lean, ship fast, and price fairly.
Payments are processed by Paddle, our Merchant of Record. This means tax compliance across every country is handled automatically — whether your members are paying in USD, GBP, AUD, or CAD.